Sunt online deci exist : Partea 1
O serie de articole despre brandul personal si cum ti-l poti construi rapid, online.
In ultima vreme se aude din ce in ce mai mult despre “brandul personal”. O idée pe care Tom Peters a facut-o faimoasa acum mai bine de 10 ani, si care are din ce in ce mai multi adepti. Nu trebuie sa fii un star rock ca sa beneficiezi de avantajele unui brand personal. Dar in mod cert, poti deveni un star in propria profesie daca iti dedici un pic de timp acestui task.
Ce inseamna brand personal?
O definitie (dintre cele multe) a BRAND-ului ar fi ca reprezinta valoarea totala a unei organizatii asa cum e perceputa in relatia sa cu competitia, si vazuta de un grup particular de observatori.
Daca folosim aceasta definitie, atunci un brand personal putem spune ca este perceptia celorlalti despre tine, in comparatie cu profesionisti din acelasi domeniu, si cu care esti in competitie.
Brandul tau personal insumeaza toate informatiile despre tine pe care oamenii le vor folosi in a-si face o impresie despre cine esti.
Felul in care arati si in care te prezinti, experienta profesionala, educatia, talentele tale, hobby-urile, valorile tale morale si realizarile tale personale sau profesionale, toate acestea sunt factorii de considerat in contruirea propriului brand. De aceea este important ca prin construirea brandului personal sa creezi o imagine pozitiva, puternica, a ceea ce esti si ceea ce faci, dar mai ales sa arati lumii prin ce te deosebesti de cei din jur.
Cui ii este important sa-si construiasca si sa-si ingrijeasca brandul personal?
Eu ma gandesc aici la cantareti, medici, avocati, oameni de stiinta, consultanti financiari, traineri, scriitori, pictori, fotografi, manichiuriste, functionari publici, programatori, brokeri, profesori, etc, etc, etc.
Chiar daca inca nu ti-ai cumparat domeniul www.numeletau.com ( dar eu iti recomand sa te gandesti serios sa o faci), este foarte important sa-ti monitorizezi permanent imaginea online.
- Pentru ca vrei ca oamenii care cauta informatii legate de tine sa le gaseasca pe cele care te pun intr-o lumina favorabila.
- Ca sa vezi si ce spun altii despre tine, de bine sau de rau, pentru a-ti putea proteja reputatia si implicit brandul personal.
Toate acestea bineinteles daca nu vei avea surpriza neplacuta ca la o cautare, Google sa-ti spuna ca de fapt … nici nu existi.
Pentru ca, daca ne place sau nu, Google ne poate fi cel mai bun prieten sau cel mai aprig dusman. Cum? Simplu. El decide care informatii sa le afiseze la o cautare, si in ce ordine.
Sa luam un exemplu…
Caut pe cineva de profesia X in orasul Y. Numele tau apare intre primele 50 de rezultate? De fapt, ti-as putea gasi adresa de email sau numarul de telefon, online, in mai putin de 30 de secunde?
Si pentru ca, sa recunoastem, sunt extrem de curioasa si de informatiile personale, inainte sa te contactez as mai vrea sa aflu cum arati, ce varsta ai, cate cazuri importante ai castigat, care a fost ultimul curs la care ai participat, cati pacienti ti-au dau referinte favorabile, cate cronici bune ai avut la ultimul concert sustinut, ce lucrari a publicat, cate carti ai scris, ce CV ai, ce prieteni ai ( evident, ca sa pot obtine si mai multe referinte) etc.
De fapt, brandul personal asta face … iti da posibilitatea sa iesi in evidenta dintre cei multi. Ai nevoie de asta? Asta numai tu stii. Eu te intreb doar … iti place sa fii unul dintre cei multi ?
In partea a doua – „Cum te poti prezenta oamenilor pe site-ul tau”
branding, inspiratie, proiecte | Comments (0)
You Gotta Be
You gotta be bad, you gotta be bold, you gotta be wiser
You gotta be hard, you gotta be tough, you gotta be stronger
You gotta be cool, you gotta be calm, you gotta stay together
All I know, all I know, love will save the day
Foreign languages
I was listening to a cat’s mews from cuteoverload.com, and my dog Nicky couldn’t understand a sigle… mew 
Web design timeline
This is a very accurate description of what web design is. After working an entire day and half the night on a site, just when I started uploading it on the server, I did a final check of the design in IE6. I almost fainted. The png transparency fix wasn’t working properly, my divs were all over the place, what can I say, a complete mess.
I got to do a lot of research on the web to find the proper hacks for IE in order for my design to work, and I thought I would post the links here, maybe it will help someone else as well.
First of all, the only fix for my transparent backgrounds was actually a quite simple one (after trying a few) so my thanks go to TwinHelix designs.
Then I found an easy way to make a few changes to my css, making them visible for IE alone, while the other browsers ignoring them. “Any property that you wish only IE to see add an underscore before the first letter. This is ignored by all browsers except IE.” Excellent.
The last step was actually submitting the site design to an online tool that makes screenshots of the site to see how it looks on different browsers in different OS. That helped me spot an Opera/ Safari issue that I fixed. Some of the screeshots were quite strange (one was reporting a virus), but most of them were ok. You can test the site yourself and maybe give me a feedback if it works properly.
Conclusion? I hate IE6. Really.
proiecte, web design | Comments (2)35 years ago
My grandmother found out from yesterdays newspaper that my mom’s class graduated the Ady Endre high school 35 years ago. Her former class mates placed a little ad remembering those who can’t celebrate this day anymore.
Instead of crying, I though I would look up a few old photos from when my mother was a teenager. She always told me she would only wear the shortest skirts possible (legally permitted of course 
). She wasn’t kidding 
Prom dress
Getting the admission results from college … she studied Economic Cybernetics at the Academy of Economic Studies in Bucharest
Family photo - my grandparents, my mom and my uncle ( I don’t know who’s baby that is )
Lots of cousins ….
