Case study model – ALINA IONESCU

Objective: Understand user needs and pain points and identify potential business opportunities
Methods: User interviews, surveys, competitive analysis, market research, and creating user personas
Outcomes: User personas, customer segments, and potential business opportunities

Objective: Define the problem and solution, and create a Lean Business Canvas
Methods: Prioritization, defining value proposition, business model, revenue streams, and cost structure
Outcomes: Business model canvas, customer segments, value proposition, revenue streams, and cost structure

Objective: Develop a Minimum Viable Product (MVP) that solves the problem and aligns with the business model
Methods: Brainstorming, prototyping, user testing, and iteration
Outcomes: MVP, user feedback, and a refined business model canvas

Objective: Launch the product and gather feedback for continuous improvement
Methods: Finalize the product design, launch the product, gather and analyze feedback, and iterate based on feedback
Outcomes: Metrics for evaluating the success of the product, insights on user behavior, and a refined business model canvas

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Contributors

Food, family archives, and garden histories

Writer

Streets, signs, buildings, and public memory

Photographer

Material culture and traditions made by hand

Editor

Plants, seasons, and practical field notes

Illustrator